1) All writing should have a beginning and an end. Any work that attempts to exist without end leaves the realm of the human, and enters the fictional realm of the divine. Religion is an enemy of the people. Therefore, writing which reaches toward the Infinite is either delusion or poison.
2) Writing must belong to the author and not the reader, or there will only be chaos. If an author produces a sword, the reader has no right to beat it into a plowshare. To do so would be counter-revolutionary. (Even the English language itself agrees with this point. Consider the relationship between the words "authority" and "author.")
3) One sentence should have only one meaning. Trying to create multiple levels of meaning in a single sentence leads only to ambiguity, which is the literary equivalent of anarchy, or to duplicity, which in writing or life is a crime.
This is why we rightly stone the prophets.
4) Context. Context must be closely controlled. Every piece must be contained in its own time, space, culture, bound cover. If you take yesterday and show it to tomorrow, who knows what hideous mongrel might be born of their encounter? (The same is true of mixing west and east, profane and sacred, Norman and Anglo-Saxon, Native American and Jew, male and female.)
5) Order. Does. Matter. If you use the end of books as the gateway to the beginning, a backward-thinking public will soon emerge.
6) Matter. Does. Order. The writer's central concern should dictate the shape a piece takes. If the sequence is disrupted, you can't deliver ideology right. All you will do is shake up the reader's brain. Never shake a baby!
7) A stupid video involving your desire to be in a Maurice Sendak book is not writing. It's infantile, self-indulgent, and makes the reader feel awkward--unsure if he should be throwing change at you or maintaining a safe distance to avoid infection.
8) Writing is writing, videos are videos, what's serious is serious, and a rose is a rose is a rose.
Since a picture is mathematically convertible to prose on a metric scale, the mixing of words and pictures, however, is acceptable.
Uncle Joe wants YOU to be a better writer.
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